Retail, Services & Medias

Digital transformation: revolutionizing customer experience & operational efficiency

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Over the past few years, retailers have grappled with a range of challenges, encompassing shifting consumer behaviours, cost pressures, and supply chain limitations.

Recent innovations have contributed to the massive adoption of new uses that will be retained by consumers: click & collect, contactless payment, express delivery, personal shopper, social selling, etc.

Acceleration of the digital transformation

All brands are accelerating their digital transformation to provide a smooth, multi‑channel client experience. This digitalisation now extends to internal and back‑office processes. The use of data is becoming essential for forecasting client demand, proposing personalised offers, making automated product selections, improving logistics flows and optimising prices. 

Navigating the Complexities: Challenges and Opportunities 

The challenges are multifaceted and require careful consideration. One of the key concerns is data security, as the industry operates on multiple access platforms, making it vulnerable to potential breaches. Additionally, piracy-related threats loom large, posing risks to intellectual property and revenue streams. Moreover, the industry must grapple with the ever-increasing volumes of data, as it strives to adapt to emerging platforms and meet the demands of an evolving digital landscape. By addressing these challenges head-on, the industry can navigate the complexities and pave the way for a thriving future. 

ALTEN, your key partner in agile innovation

As a partner of major retail chains, ALTEN supports its customers in various innovative projects. Our functional expertise (customer journeys, supply chain, UX, performance marketing), technological proficiency (applications, mobility, cloud, big data, AI, virtual/augmented reality) and agility empower us to seamlessly execute end-to-end projects entrusted to us by our clients. 

ALTEN’s functional sectors

Digital customer experience
  • B2C & B2B e-commerce sites (sale and rental of vehicles, services for local authorities, etc.)  
  • e-CRM platforms & digital strategy (customer management, marketing, etc.) 
Digital workplace
  • Business Applications (Compliance, CMMS, etc.)  
  • HR and Corporate Finance Information Systems  
  • Automation of Exchange Flow Processing (e.g., suppliers)  
  • Business Data Management Systems 
Smart services
  • Connected Services for Vehicles  
  • B2C Video Streaming Applications  
  • Payment Systems



Lowe’s Companies, ADEO Group, Decathlon SA, Kohls, eBay, Sisal Group…

Travel & Restauration

McDonald’s, Air France Group, AccorHotels Group, Amadeus Group…


Canal + Group

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